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We were commissioned by the World of Wedgwood’s parent company Fiskars Group to advise on the development of a new place-based strategy for this tourist destination.


We articulated vision and devised an implementation plan following extensive mapping, research, analysis, benchmarking, business planning and the curation of visitor experiences.  We supported the development of partnerships across the cultural and creative sector including the development of Fiskars partnership with the V&A Museum.


Our research included analysis of globally relevant exemplar destinations as well as the development of the place strategy and business plan, identification of income and funding streams as well as the curation of experiences to demonstrate the potential for change. The turnaround strategy realised shared ambitions, new partnerships, a creative destination and transformed visitor experiences all ensuring long-term sustainability.

"Rebecca is an exceptionally gifted cultural strategist. Her vision, expertise and passion were compelling and instrumental in developing the World of Wedgwood long-term strategy and new visitor experience.  I would thoroughly recommend working with Rebecca to any organisation seeking strategic expertise."

Izabela Turlewicz, Senior Business & Offering Manager at Fiskars Group

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